![]() Of course, millennials make up close to 65 per cent of Instagram’s user base, which explains why ‘ 90s nostalgia accounts flourish, offering users a regular fix of the decade’s cultural headliners, from the Britney Spears/Justin Timberlake romance to Kirk Cobain candids to Dennis Rodman’s outlandish hairstyles and, of course, photos of the Friends cast. Jennifer Aniston’s first Instagram post, a current photo of the cast of “Friends.” Clockwise from front: Jennifer Aniston, Lisa Kudrow, Courteney Cox, Matt LeBlanc, David Schwimmer and Matthew Perry. She currently stands at 21 million followers and counting. The ’90s nostalgia kick began in the early 2010s but gained serious traction in recent years, fuelled by total pop culture recall like the resurgence of the hit sitcom Friends - thanks to Netflix - including 50-year-old Jennifer Aniston, who crashed Instagram in October when she joined the social media platform with a photo of her and the Friends cast, setting a world record by amassing one million followers in just over five hours. Now, it’s the millennial generation’s turn. Yes, the 1990s are officially nostalgic because, just as Paul Simon sang, “Every generation throws a hero up the pop charts,” every generation also tints their pop culture with rosy reminiscences. But the ’90s began 30 years ago, meaning that nostalgia for that decade today is akin to nostalgia for the 1970s in the year 2000. Think James Dean in Rebel Without a Cause, not James Van Der Beek in Dawson’s Creek. The word “nostalgia” evokes images of everything from classic cars to Woodstock to bellbottoms, all the way back to the golden age of Hollywood. ![]()
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